Finding the Right Closing Gift
A well-thought-out closing gift can be the key to future referrals. The trick is finding a gift that creates an emotional connection that your clients will keep for years to come. Marketing studies have shown that clients are 3 times more likely to tell others about your brand when you create a high emotional connection, and word-of-mouth can drive up to 200 times mores sales than a paid advertising impression for higher-priced purchases, like homes.
As a marketing tool, closing gifts done right can increase your sales and referrals as you continue to build a recognizable brand in your community. Your meaningful closing gifts can enhance the emotional connection with your clients, enrich your client relationships, and it’s a great way to be remembered long after the transaction.
If you don’t have time to spend hours shopping locally for that perfect closing gift, then check out Gifts.com online. You’ll find a large selection of personalized gifts, flowers, and food items on their website. The site has more than 10,000 gifts to choose from in a wide price range, and Gifts.com claims to have one of the largest gift selections available in the marketplace. We found their site easy to navigate, and the customer reviews on each item help in your buying decision.
As you have been getting to know your clients through the home buying process, hopefully you now have a pretty good idea of what their tastes are. Put that knowledge to good use in finding a meaningful closing gift.
- For greater appreciation, wait a month when your clients are settled in to their new home.
- When getting to know your clients, listen for ideas to tailor a meaningful gift.
- Personalize the gift with their information, not yours, or it may not be used.
- It’s always better to drop off the gift in person rather than mailing it.
- Try to make the gift personal, practical, and local .
Gifts.com can deliver your gift directly to your clients, or to you for delivery in person. Whether you deliver it right at closing or wait, don’t pass up one more opportunity to interact with them, and don’t forget to ask for referrals!
Go to https://www.gifts.com/ to see the many gifts options that are available.