Next Level Immersive 3D Listings
What’s the latest and greatest in showcasing your listings? How about an immersive 3D home tour that is somewhere between real life and a video game. Matterport is a 3D camera that takes multiple scans of the inside of a home and stiches them together to create a three-dimensional world that a homebuyer can walk through on their home computer at two in the morning in their pajamas. Homebuyers can navigate the interior of the home with their keyboard and a mouse looking right, left, up or down. This new tech creates a showcase experience like nothing that has been available to date. Sure, there have been virtual home tours for some time now, but they don’t have the same immersive feel making the user feel like they are really there.
The software can give you both an interactive interior view and a view that is similar to looking at a dollhouse. It will also allow for a conversion to a virtual reality experience with an app for the Samsung VR headset. The Matterport scan also produces a dimensionally correct model that is accurate to within 1% giving the user a realistic representation of the space, and the company boast a 300% increase in the time spent on your site viewing the model.
It’s new – so there is a learning curve, and the company is new so they are still working out some of the bugs in their offering and the user experience. If you are thinking of investing in one of the cameras check out the unofficial Matterport User Group at www.forum.we-get-around.com. There you’ll hear actual owners discussing their successes and challenges with the camera and the company.
With 94% of millennials and 84% of boomers getting online for their home search an immersive 3D experience allows a listing to stand apart. Some agents are using Matterport to attract and feature the top end listings where the current homeowner doesn’t want a bunch of people traipsing through their home if they aren’t really interested in purchasing. You may want to consider creating a website for each listing where the Matterport model, as well as, your description and photos are featured. One idea is to use the property address as the website domain name.
As new technology continues to change the market you may want to consider integrating tools such as Matterport into your marketing strategy to differentiate your offering. To learn more check out the 3D home examples and blog at Matterport.com.