What Homebuyers Really Want
Q. What’s the number one quality a homebuyer or seller looks for in a real estate agent?
Expertise in the community where they want to buy or sell.
Q. What’s most important to homebuyers when considering a home purchase?
- Neighborhood or location (community)
- Commute to work
- Home (size, layout, price, and condition)
- Amenities in the community (i.e. shopping, recreation, parks, community centers, and restaurants)
Answers based on a survey of over 1000 homebuyers
The key to building a successful real estate business (or any business for that matter) is understanding what your clients really want, and delivering it better than your competition. Based on our research, homebuyers and sellers really want a community expert. So how much of your marketing touches on your community expertise?
Most real estate agents focus the majority of their marketing on the home itself, and leave it up to the homebuyer to select the neighborhood, schools, amenities, and all the other considerations so important to them when purchasing or selling a home.
How do you position yourself as an agent that does more than just open doors, write contracts, and put up signs? Of course that’s not all you do (not by a long shot), but this is how many of today’s homebuyers and sellers see real estate agents. I know this because we asked hundreds of them. With the internet and popular home search directories like Zillow and Realtor.com, homebuyers feel as though they are doing all the leg work by locating their ideal neighborhood, researching the schools, identifying wanted amenities, and even finding their preferred homes. And most of this is done before they even think about contacting a real estate agent. If they could open the door and write the contract, they might not call you at all.
I don’t say this to discourage you. On the contrary, this is an opportunity to distinguish yourself as an agent that does more than just open doors and write contracts (at least in the eyes of your prospective clients). We want to teach you how to become a community celebrity that attracts buyers and sellers before, during, and after home purchases.
The A+ Agent Program will teach you how to use social media, video, and community outreach to establish yourself as a community expert.
Key Marketing Strategies of our A+ Agent Program
- If you serve in a community, new business will come without having to ask for it.
- When your marketing touches on a homebuyer’s top-five wants, you are more likely to capture their attention even between home purchases.
- It is less expensive and time-consuming to focus your marketing and sales efforts on a smaller area or niche market.
“I got thousands of views from my first video and 32 new subscriptions on my agent website. Then the neighbor’s friend I interviewed called me to help her find a home.” – Aceneth Warner, Principal Broker, A. Warner Homes Real Estate